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SEO Case Study2025
A local service business shifted from scattered visibility to intent-led location pages, stronger listings and conversion-ready search journeys.
The brief
The business was getting some traffic, but not enough of the right enquiries. The goal was not vanity traffic. It was to become easier to find for high-intent searches and make each landing page answer the buyer’s actual question faster.
Local SEOTechnical AuditLanding PagesGBP Direction
What was broken
Service pages were too broad and did not match how nearby customers searched.
Business listings had inconsistent names, categories and contact details across directories.
The site had thin location signals and weak internal linking between services and areas.
What we built
Created a search-intent map across services, suburbs, questions and comparison terms.
Cleaned technical issues, metadata, schema signals and internal linking structure.
Built conversion-led location pages with clearer proof, FAQs and direct contact paths.
The outcome
The search strategy moved away from chasing generic volume and focused on being visible where buying intent was strongest. That made the website work harder for enquiries, not just visits.